Meta's smartglasses, which can record video while being worn like ordinary spectacles, have faced a fierce public backlash in 2026, with content creators reporting floods of hostile comments and follower losses after using them in public. Self-described pickup artists have used the glasses to film women without their knowledge, and influencer Rida Tharana — who has 1.6 million Instagram followers — publicly apologised for taking part in a Meta promotional campaign after criticising men who use the glasses to 'record and harass women.' The backlash intensified after a Kylie Jenner-endorsed product collaboration drew wide attention, with critics warning that the technology normalises covert surveillance in everyday spaces.
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